Facebook and Music: October 2015 Statistics


Facebook and Music: October 2015 Statistics
Facebook doesn’t really work with statistic pages (yeah, this..). Or they make them really hard to find. Luckily, there’s lots of information to be found on the site, hidden deep inside the ad management/content creator data. I’m in need of the calculations, so let me just calculate everything out in the open, so you too can benefit from the results for your own research. (Also, this gives me the option to refer to these data with APA).

By Lars Curfs. Data accumulated on 10/10/2015. Published on Digital Distribution Netherlands website.

GENERAL

Monthly users on Facebook (active users): 1.49 billion
People with an interest in music: 1.071.113.600
CALCULATED Percentage of people on Facebook with an expressed interest in music: 71,89%

Sources:
http://newsroom.fb.com/company-info/ (as of June 30, 2015)
source (ad management data) (as of October 10th, 2015)

DANCE MUSIC

People with an interest in dance music: 120.956.757
source (ad management data) (as of October 10th, 2015)
CALCULATED Percentage of people with an expressed interest in dance music: 8,12%

THE NETHERLANDS

People in The Netherlands: 16,959,121 (as of October 10th, 2015) (source: http://www.cbs.nl/en-GB/menu/themas/bevolking/cijfers/extra/bevolkingsteller.htm)

Dutch people on Facebook: 8,9 million (as of 2014)
Source: Boekee, S., Engels, C., & Van der Veer, N. (2014). Nationale Social Media Onderzoek 2014: Grootste trendonderzoek van Nederland naar het gebruik en verwachtingen van social media #NSMO. Amsterdam: Newcom Research & Consultancy BV.

Percentage of Dutch people on Facebook: 52,48%

Dutch people on Facebook with an expressed interest in music:  6,40 million people (calculated: 0,5973154362416107*1.49 billion)
Percentage of Dutch people with an expressed interest in music: 37,73780492514913% (calculated: 6.4 million/16.96 million)

Dutch people on Facebook with an interest in dance music:  72,268 people (calculated: 8,9m * 8,12%)
Percentage of Dutch people with an interest in dance music: 0,43% (calculated: 72.268/16959121 billion)

NOTE: I do not believe these last two numbers are representative. Dance music is the largest industry in The Netherlands. But there sure is a lot of useful data in this article.

And hey, this is what the numbers say. And numbers never lie.
Except in this case

 

 

This article is not in the navigation and can only be found by search engines. Enjoy the data. Don’t forget the source, please refer to “DDN” or “Lars Curfs” as the author.